10 Best SEO Tips To Improve Your Google Ranking
Search Engine Optimization is the most used and yet the most misinterpreted term. Some people think that SEO only includes Keyword Optimization!
However, using keywords to rank better on Google is just half of the story as search engine algorithms not only rate the relevance of your targeted keywords but also evaluate the various other information. such as metadata, how much duration users spend on your page, bounce rate, broken links, loading speed, and many more.
Hence here we are sharing some proven SEO tips addressing all factors apart from just keywords, which will help your site organically rank better on Google.
Top 10 SEO tips to get a high Google ranking for your website:
1) Increase your website loading speed:
Website loading speed is the critical factor that affects your search engine ranking as it ultimately affects the way users engage with your website.
A study by Strange Loop suggests that 40% of people abandon the website if it takes more than 3 seconds to load. Also, a one-second delay in page loading time causes a 7% decrease in conversion rate.
All of this may reduce your dwell time & the number of pages viewed, increase your bounce rate, which ultimately impacts negatively on your SEO ranking.
Hence if your website is slow, it is hard to increase its SEO ranking, regardless of your product or content quality.
However, you can increase your website loading speed by streamlining the code, optimizing the image sizes, removing the unnecessary plug-ins, minimizing the redirects, decluttering the sidebar, and so on.
2) Optimize your site for mobile devices:
As we all know, usage of smartphones has drastically increased over the last decade. Various studies have revealed that over 60% of Google searches come from mobiles.
Hence building a mobile-friendly website has become very important, now more than ever. The size and placement of content, multimedia, banner, sidebar, and many more, affect the mobile-friendliness of your website.
Failing to do so may hinder the user experience of your website, which ultimately affects the SEO ranking.
3) Produce high-quality content for your audience:
When producing any content, you must prioritize the user intent and readability of your content over SEO-friendliness. This popular concept is called SEO-copywriting.
If you write content that is helpful to your users, your visitors will stay longer on your site, and it will increase dwell time on your site. Also, if you consistently provide higher user engagement, they might bookmark your site. All this will help you higher your SEO ranking.
Any content, which is fresh, newsworthy, exciting, and solves user problems in a meaningful way, tends to get more engaged traffic.
So, produce such content to gain the trust of your users. After all, Google only likes your website if your users like it first.
4) Use only relevant keywords and avoid keyword stuffing:
Your targeted keywords should be much relevant and fit naturally to your content. You can also use long-tail keywords (phrases of three to four words) to match the user searches.
Though keywords play a crucial role in the Google ranking algorithm, saturating your content with unnecessary keywords will hurt your ranking.
5) Format your content with appropriate header tags:
Any content becomes engaging and easy to read when relevant headings (like H1, H2, H3…) are used in the formatting to separate the information.
Also, search engines heavily rate header tags keywords. So, you can increase your chances of getting a higher ranking by using your targeted keywords in any header tags.
Good formatting also retains the users to your website, which signals relevancy of your page in search engine and improve your ranking.
6) Use required outbound links:
You can link a couple of trustworthy third-party websites to your content to make it more relevant and authentic.
However, avoid using too many outbound links to your content as it may increase the user bounce rate and negatively affect your rankings.
7) Add multimedia to your content:
Apart from using images, you can also add other multimedia forms like videos, slide shows, infographics, audio clips, gifts to your blogs.
Using relevant multimedia to your blogs enriches the user experience of your site and signals quality content to search engines.
8) Write catchy titles & descriptions:
Whether you are writing a content title or meta tags (meta title/meta description), they should be catchy and click-worthy.
Be very creative, descriptive, and highlight the problem-solving part of your content when you are writing the titles as you have to drive the users to click the link and read your content.
For meta tags, you need to consider the character limit too before writing as meta title has a character limit of 65 and meta description has a character limit of 165. So, if your meta tags are catchy and creative, they will get cut off if they exceed the character limit.
9) Optimize images from an SEO perspective:
As we have seen earlier, image size impacts the website loading time and ultimately hurts your SEO ranking. So, you can resize or compress your images to optimize them.
However, you can also use your images to accommodate your targeted keywords by using them in the file names, alt tags, title, description, caption, and other relevant spaces.
This process is popularly known as image search engine optimization.
Nowadays, it is crucial to optimize your images with relevant keywords because Google has dedicated its entire search result page to show images.
10) Create simple and readable URLs:
URLs are as integral as your meta tags. If users are unable to read or understand your URL, they might consider it spam. Also, search engines get confused with complicated URLs.
Hence try to avoid using numbers and characters other than words and dashes. And do not make your URL longer than four words, or else it will get cut off.
Considering all of the above factors will certainly make your URL both user-friendly and SEO-friendly.
In the end, Search Engine Optimization is a never-ending process!
Search Engine Optimization is a continuous process, so you have to cautiously follow the analytics and monitor your website traffic and search engine ranking to validate your SEO strategy.
Ankit Parashar1 Posts
Ankit Parashar is the founder and director of ABK Digital, a leading digital marketing agency catering to clients of all industries across the globe. He has 10+ years of experience in marketing, spearheading deal-making, strategic partnerships, sales, and business development. ABK Digital is the one-stop solution for all your digital marketing needs, including Web Designing & Web Development, Seach Engine Optimization, Search Engine Marketing, Content Marketing, Social Media Marketing, Mobile App Marketing, and Online Reputation Management.