Top Ways for Businesses to Build Customer Loyalty
No matter what kind of business you’re running, customer loyalty is something you have to work on every day. Just like you have to put effort into attracting new customers, you also have to do everything you can to make sure the existing ones keep coming back. After all, repeat customers spend up to 67 percent more than new customers. But how exactly do you encourage customers to come back? Listed below are some of the top ways to do this.
Be on social media
There are almost 3.5 billion people on social media, making it the best place to communicate with your customers and maintain your online reputation. When you’re on platforms such as Facebook, Instagram, and Twitter, you can notify followers about your new products, special deals, or anything else that happens in your business. Communicating with customers on social media means they’ll form a relationship with your business and remember you the next time they need the product you sell. The best part of it is that there are a number of ways you can engage in communication with customers on social media. All you need to do is think of fun post ideas and be active in the comment section. Back each post with carefully-designed visuals and you can be assured your followers will wait for your posts with much excitement.
Offer the best customer service
We’ve all heard so much about customer service, yet not all businesses understand how important it is for their operations. 39 percent of customers will avoid buying from a company they’ve had a bad customer experience with. Moreover, four out of ten consumers will advise friends and family members not to shop at a business they’ve received poor customer service from. With that said, it’s obvious that offering quality customer service is a must. And if your customer service team is ready to go one extra step for your customers, they’ll remember it and choose to buy from you again in the future. So, if you want to build customer loyalty, you first have to assemble a customer service team you can trust. You can even handle some customer complaints yourself, just to show them how much you care.
Consumer love knowing that companies they buy from care about their opinion. Encouraging them to leave you feedback won’t only put a smile on their faces but it’ll also provide you with data you can use to tweak your products and services. Not to mention that you’ll be showing new customers why they should turn to you and increase your credibility along the way. Just like customer feedback matters, expert reviews can also help you take your business to the next level and keep expanding your customer base. Just take a look at how online casino reviews helped these iGaming operators build and maintain large customer bases. The easier you make it for everyone to post reviews on your website, the more reviews you’ll get.
Start a customer loyalty program
One of the best ways to retain your customers is to start a program that has been designed for that specific purpose. The way customer loyalty programs work is that you’re supposed to come up with a point system you’ll use to reward customers who keep buying from you. Just bear in mind that your customer loyalty program needs to be easy to grasp and you should have everything explained on your website. Whether you decide to reward loyal customers with freebies or discounts, you don’t have to worry about whether they’ll want to participate. Consumers love connecting with businesses, especially when there’s something they can get for free out of it. These programs are designed as win-win concepts as your customers get rewards while you get to maintain your current customer base.
Segment your marketing lists
Marketing has changed a lot in the last decade and businesses now approach customers more than ever. Whether you choose to do it via email, phone, or social media, using some form of segmentation is imperative. People don’t appreciate getting pitches about products they’ve already bought or they’ve already been approached about. Similarly, they don’t want to get pitches about products that don’t apply to them. This is why the way you handle your marketing efforts can play a huge role in how many customers keep returning to your business. Instead of sending generic messages to all your customers, try to learn more about them and approach them in a more personalized way. There’s even automation software you can use to send personalized emails to everyone on your mailing list.
The bottom line
In today’s business climate, it cannot be stressed enough how important customer loyalty is. Follow the five ways covered in this post and you can be assured people will be happy to keep coming back to you for many years to come.