Why ban Tik Tok in India?
Tik Tok is basically a media app for creating and sharing short videos. It is also known as Douyin in China. Short music videos of 3-15 seconds and short looping videos of 3-60 seconds can be created by using this media app. This app became so popular that it had a grand total of 500 million users globally. This app allows the user to create 15 seconds of a short video of themselves along with a piece of playing music in the background, and this video can be sped up or slowed down or edited using a filter. It contains features like “react” and “duet” which allows the user to perform their reactions and play a dual video at the same platform, simultaneously.
In September 2016, this media app was first introduced and launched by ByteDance as Douyin in China and later on, in September 2017, this app was introduced to the overseas market as Tik Tok. Just within a year, it got over 100 million users and over 1 billion videos which were provided on this site were seen every day. This app has its short video platform in Asia, the United States and also in other parts of the world.
On November 9 2017, ByteDance invested a huge amount to purchase a start-up company musical.ly of Shanghai to make a huge platform for the teenage market in the US. Later on, on August 02 2018, ByteDance merged musical.ly with Tik Tok which made a larger video community for the US digital platform’s young user base.
This app was available in 150 markets all over the world and with a range of almost 75 different languages. On Apple’s App store this app was downloaded 104 million times. It had become the world’s most popular iOS app at that time.
The owner of Tik Tok is ByteDance, whose CEO and founder is a 35-year-old entrepreneur named Zhang Yiming. He created a real estate search engine. He is a biography lover and loved to spend times in college reading. After discovering musical.ly through ByteDance and later on merged it to give the new version of Tik Tok, he found himself at a stage where he can compare himself to the Facebook founder Mark Zuckerberg and Uber creator Travis Kalanick.
Tik Tok provides an in-app purchase of coins, starting at 100 for $0.99 which can turn up to 10,000 for $99.99. Users who use this app have to give coins as maximum as possible to their favourite creators and can earn many gifts. A mobile intelligence firm reported that Tik Tok users worldwide spent $3.5 on an in-app purchase, which is 4 times the amount spent by ByteDance on creating Tik Tok app.
There exists high-quality Tik Tok with unique ideas and good executions along with medium to bad quality Tik Tok of people lip-syncing songs. It adds camera filters and easy editing tricks which reduces the barrier and gives a new version to the content creation. The belief that the people can make out this type of content makes the Tik Tok so popular and not because their content is super high quality and curated.
To make Tik Tok is like fun. The thinking behind this is not that posting funny videos make fun out of Tik Tok, but the people who believe in Tik Tok and feel comfortable and relaxed to share their funny videos is what makes Tik Tok so popular.
The first Chinese internet company was ByteDance which was introduced by Zhang Yiming, and this company is now valued more than $75 billion. This was one of the first companies to launch mobile-first products powered by machine learning technology. It is the first company with a significant, genuinely engaged following around the world, which means it gives serious attention to its products and customer service.
On 3 July 2018, Indonesia temporarily blocked the Tik Tok app for using and uploading videos related to pornography and blasphemy. It was again unblocked and made changes into the website like age restriction, removing negative content, and many more. On February 2019, the FTC fined charges on Tik Tok when it was revealed that children under the age of 13 are linked to the violation of the Children’s Online Privacy Protection Act in the US. It is now banned in India by the Indian Government as they noted that children’s of underage can be the victim of sexual predators.
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